Receipts, eventually — and properly
We'd rather be careful than loud. Every claim in our guides is meant to trace back to a dated, checkable source. This page is where those citations will live.
Citation placeholders below. We have not published verified citations yet, and nothing on this site should be read as a finding about a specific product until we do.
What counts as a source for us, and what we record alongside it.
Primary sources: the published privacy policies, viewing-information terms and support documentation from each TV maker and platform, recorded with the version and date we checked.
Independent consumer organisations and testing labs that examine TV data behaviour and settings.
Regulator filings, consent decrees and official guidance relating to connected TV data practices.
Peer-reviewed or reputable published research measuring smart-TV network behaviour.
The rules we hold ourselves to while the database is built.